On Thursday, September 14th, New York Nonprofit Media will host the 3rd annual Nonprofit MarkCon which will bring together marketing and communications executives from nonprofits across New York to discuss how to build a brand.
The event will be held at:
Museum of Jewish Heritage
36 Battery Place, NYC
8:00 - 8:30 am Networking & Registration
8:40am Welcoming Remarks
8:45am Establishing (or Re-Establishing) Your Nonprofit’s Brand Personality
A brand is the way people feel about you, what they talk about when you come up in conversation and your overall reputation in the world of non-profit organizations. Your brand is your mission, your message and the people that drive both of those things. This session will explore how nonprofits can establish a distinct personality or perhaps re-create itself to institute a different brand then what they had previously established.
President & CEO, MarketingWorks PR (moderator)
CEO and Founder, Go Charity
Creative Lead, Institute of International Education
Director, Marketing & Communications, National "I Have A Dream" Foundation
Chief Development Officer, Sheltering Arms
9:30am Using Research and Data to Help Organizations Tell Great Stories
Telling stories with data typically goes hand in hand with data visualization -- charts and other forms of infographics are common components of data stories aimed at explaining findings. Effective data storytelling also requires an accompanying narrative that clarifies what's being shown in visualizations and provides context on why the information is relevant to an organization's business strategies and operations.
Associate Executive Director, Communications and Civic Engagement, Citizens' Committee for Children of New York (moderator)
General Manager, Concord Direct
Senior External Affairs Associate, Institute for Children, Poverty, and Homelessness
Executive Director, Statement Arts
Executive Director, Zone 126
10:30am Staying Ahead of the Curve with Technology (Cloud, Social, Mobile)
Nonprofits that have embraced technology such as the cloud, social media and mobile platforms have experienced the benefits it provides to raising funds and creating social change. Key discussions will include: keeping up with social media platforms (facebook, twitter less effective while snapchat is gaining momentum), increased use of mobile wallets, and use of cloud bundled solutions.
Executive Director/CEO, VISIONS/Services for the Blind and Visually Impaired (moderator)
Executive Director, Achievement for Disabled Youth
Associate Vice President, Capalino & Co
Associate Program Analyst, Charity Navigator
11:10am The best methods for engaging on social media
Nonprofits use a wide range of social media tools (video, audio, digital text, photos, and games) to share their content socially. However, in the rush to keep up with social media trends, many nonprofits ignore the strategy and planning needed to achieve success. It is crucial to set specific goals and get the team involved to be successful.
System Manager, Charity Navigator (moderator)
Director, Anderson Foundation for Autism
Marketing and Communications Coordinator, Family and Children's Association
11:50am Networking Luncheon
1:00pm Creating and Marketing a Successful Event
Nonprofit events are a great way to build support and appeal to new donors. But great events take a lot of organization, support and hard work. One of the most important aspects in planning your event is to determine your target audience from the onset. Important factors to consider are to create and stick to a budget, set realistic goals and establish a communications plan through your website, social media, email and print. To make the most of the event, it is imperative to cultivate relationships with attendees and provide them with additional opportunities to connect to and support your cause.
Professor of , Metropolitan College of New York (moderator)
Co-Founder, Inspire Hearts Fundraising
Chief Development and Communications Officer, Jericho Project
Director, Private and Public Partnership, NYC Administration for Children's Services
1:45pm Increase the impact and persuasiveness of your marketing presentations and grants
Successful marketing requires having a good plan, AND the ability to communicate it to many audiences from whom you may need assistance from whether it is through presentations or grant writing. The marketing team is the front-line communicator about the organization to the media and other external stakeholders. Important discussions will include: different ways to open a presentation depending on the audience, making sure your nonprofit stands out in the stacks of applications to win the grant funding, handling the Q&A without coming across as a politician and how to increase what the audience will remember or do after a presentation
SVP, Operations and Strategic Partner Development, EcoMedia – A CBS Company (moderator)
Director of Resource Development, Greater Jamaica Development Corporation
Founder and CEO, Pitch In For Baseball
Executive Director, Salvadori Center
2:50pm Key trends shaping digital marketing
Traditional marketing and fundraising efforts just aren’t enough to attract and retain support anymore. We have engage in the places our supporters are interacting and in ways that are meaningful to them. When it comes to digital marketing, nonprofits must dedicate time and resources to ensure their approach furthers the organization’s mission. Discussions to include: clear brand messaging, targeting content and integrating development goals with digital marketing plan.
President & CEO, Harlem Educational Activities Fund (moderator)
Vice President of Communications, The Child Center of NY
Director of Marketing, New York Blood Center
VP, Digital & Marketing Strategy, RobbinsKersten Direct
3:35pm Applying Multi-Channel Marketing Campaigns to Non-Profits
While many organizations work in multiple channels, many are still working toward this integration of their entire program. However, working with small teams and limited budgets, there are many challenges to building and maintaining an integrated program. It is helpful to create an integrated calendar that summarizes the important marketing, program and communication touch points throughout the year with a centralized person or team at the helm of this endeavor.
Vice President Brand and Marketing, Anti-Defamation League (moderator)
President, Fund for Public Housing
Director of Communications, The New York Foundling
4:30pm Closing Announcements, Raffle Winners & End of Conference